Flip the Funnel

Table of Contents

Chapter 04

1. Jet Blue Bill of Rights

Chapter 06

1. Charmin JJTV

Chapter 08

1. Tim McIntyre’s response to Domino’s
2. Dustin Curtis – Dear American Airlines

Chapter 09

1. An Open, Social Approach

Chapter 10

1. Pete Blackshaw Conversation
2. United Breaks Guitars / Dave Carroll Conversation
3. Delta Skelter
4. New Rules
5. Steinway Registration Process

Chapter 11

1. Frank Eliason Interview/Conversation
2. Ben Popken/Consumerist.com Interview

Chapter 12

1. Snowangel Target
2. Adweek article – avoiding the conversation

Chapter 14

1. Adweek article – death of website

Chapter 15

1. American Express JJTV Episode