Chapter 04

  1. Jet Blue Bill of Rights

Chapter 06

  1. Charmin JJTV

Chapter 08

  1. Tim McIntyre’s response to Domino’s
  2. Dustin Curtis – Dear American Airlines

Chapter 09

  1. An Open, Social Approach

Chapter 10

  1. Pete Blackshaw Conversation
  2. United Breaks Guitars / Dave Carroll Conversation
  3. Delta Skelter
  4. New Rules
  5. Steinway Registration Process

Chapter 11

  1. Frank Eliason Interview/Conversation
  2. Ben Popken/Consumerist.com Interview

Chapter 12

  1. Snowangel Target
  2. Adweek article – avoiding the conversation

Chapter 14

  1. Adweek article – death of website

Chapter 15

  1. American Express JJTV Episode